Consumer behavior /
Wayne D. Hoyer, Deborah J. MacInnis.
- 2nd ed.
- Boston : Houghton Mifflin, c2001.
- xxi, 681 p. : col. ill. ; 27 cm.
CONTENTS
UNDERSTANDING CONSUMER BEHAVIOR Introduction Defining Consumer Behaviour What affects Consumer behaviour who benefits from the study of consumer behaviour e.tc
DEVELOPING AND USING INFORMATION ABOUT CONSUMER BEHAVIOR Introduction Consumer behaviour research methods Types of consumer researchers primary versus secondary data e.tc
MOTIVATION, ABILITY AND OPPORTUNITY Introduction consumer motivation and its effects what affects motivation consumer ability: resources to act e.tc
EXPOSURE, ATTENTION AND PERCEPTION Introduction exposure attention perception e.tc
KNOWLDGE AND UNDERSTANDING Introduction knowledge knowledge structure using knowledge to understand e.tc
ATTITUDES BASED ON HIGH CONSUMER EFFORT Introduction what are attitudes forming and changing attitudes e.tc
ATTITUDES BASED ON LOW CONSUMER EFFORT Introduction high-effort versus low-effort routes to persuasion cognitive bases of attitudes when consumer effort is low e.tc
MEMORY AND RETRIEVAL Introduction what is memory what are the types of memory how memory is enhanced e.tc
PROBLEM RECOGNITION AND INFORMATION SEARCH Introduction problem recognition internal search: searching for information from memory e.tc
JUDGEMENT AND DECISION MAKING BASED ON HIGH CONSUMER EFFORT Introduction High-effort decision-making processes high-effort thought- based decisions e.tc
JUDGEMENT AND DECISION MAKING BASED ON LOW COSUMER EFFORT Introduction low effort judgement processes low-effort decision-making processes e.tc
POST-DECISION PROCESSES Introduction post-decision dissonance how do consumers make satisfaction or dissatisfaction judgements e.tc
REGIONAL, ETHINIC AND RELIGIOUS INFLUENCES ON CONSUMER BEHAVIOUR Introduction regional influences ethic influences religious influences e.tc
SOCIAL CLASS INFLUENCES ON CONSUMER BEHAVIOUR Introduction social class how social class changes over time how does social class affect consumption e.tc
AGE, GENDER, AND HOUSEHOLD INFLUENCES ON CONSUMER BEHAVIOR Introduction how age affects consumer behaviour how the household influences consumer behaviour e.tc
SOCIAL INFLUENCE Introduction general sources of influence special sources of influence e.tc
PSYCHOGRAPHICS: VALUES, PERSONALITY, AND LIFE STYLES Introduction values personality lifestyles e.tc
SYMBOLIC CONSUMER BEHAVIOR Introduction sources and functions of symbolic meaning special possessions e.tc
ADOPTION OF RESISTANCE TO, AND DIFFUSION OF INNOVATIONS Introduction innovations adoption of innovations and resistance to adoption e.tc
CONSUMERISM AND PUBLIC POLICY ISSUES Introduction what is consumerism groups involved with public policy and consumerism e.tc
THE DARK SIDE OF CONSUMER BEHAVIOR AND MARKETING Introduction Deviant consumer behaviour negative effects of marketing e.tc
Includes bibliographical references (p. 563-641) and indexes.