Business communication essentials /
Courtland L. Bovee, John V. Thill, Barbara E. Schatzman.
- 1st edition
- Upper Saddle River, N.J. : Prentice Hall, c2004.
- 1 v. (various pagings) : col. ill. ; 28 cm.
UNIIT 1. BUSINESS COMMUNICATION FOUNDATIONS Chapter 1. Understanding business communication in today's work place
Chapter 2. Communicating in teams and mastering listening and nonverbal communication skills UNIT 2. THE THREE-STEP WRITING PROCESS Chapter 3. Planning business messages
Chapter 4. Writing business messages
Chapter 5. Completing business messages
UNIT 3. BRIEF BUSINESS CORRESPONDENCE Chapter 6. Working with letters, memos, and e-mail messages
Chapter 7. Writing routine, good-news and goodwill messages
Chapter 8. Writing bad-news messages
Chapter 9. Writing persuasive messages
UNIT 4. COMPOSING BUSINESS REPORTS, PROPOSALS, AND PRESENTATIONS Chapter 10. Understanding and planning business reports and proposals
Chapter 11. Writing and completing business reports and proposals
Chapter 12. Planning, writing, and completing oral presentations
UNIT 5. EMPLOYMENT MESSAGES Chapter 13. Searching for employment and preparing employment messages
Chapter 14. Interviewing for employment and following up
Includes bibliographical references and index.
0130475483
Business communication. Business writing. Business presentations.