Nickels, William G. <br/><br/>
Understanding business / 
William G. Nickels, James M. McHugh, Susan M. McHugh. 
 - 5th edition 
 - Boston :  Irwin/McGraw-Hill,  c1999. 
 - 1 v. (various pagings) :  ill. (some col.), col. map ;  29 cm. +  1 computer disk (3 1/2 in.) 
<br/><br/> Part 1. Business trends: Cultivating business in Diverse, global environment<br/>Finding opportunities in today's dynamic business environment<br/>Economics : The creation and distribution of wealth<br/>Competing in global markets<br/>Demonstrating ethical behavior and social responsibility<br/><br/>Part 2. Business ownership starting small Business<br/>Forms of business ownership Entrepreneurship  <br/>Entrepreneurship   and starting a small business<br/><br/>Part 3 .Business management empowering employees to satisfy customers<br/>Management, leadership and employee empowerment<br/>Organizing consumer-driven business<br/>Using the latest technology to produce world-class products and services<br/>Career portfolio: management<br/><br/>Part 4. Management of human resource: Motivating employees to produce quality goods and services<br/>Motivating employees and building self-managed terms<br/>Human resource management: Finding and keeping the best employees<br/>Dealing with employee- Management issues and relationship<br/><br/>Part 5. Marketing: Developing and implementing customer-Oriented marketing plan<br/>Building customer and stakeholder relationships<br/>Developing and pricing quality products and services<br/>Distributing products efficiently and competitively<br/>Promoting products using integrated and interractive marketing communication<br/><br/>Part 6. Decision making: Managing information <br/>Using technology to manage information <br/>Understanding financial information and accounting<br/><br/>Part 7. Managing Financial resources<br/>Financial management<br/>Securities markets: Financing and marketing<br/>Understanding money and financial institutions<br/>Managing personal finances: The road to entrepreneurship <br/><br/> <br/><br/> 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><br/>System requirements for accompanying computer disk: Microsoft Windows 3.1, 95, and NT. 
<br/><br/><label>ISBN: </label>025621980X (alk. paper) 0073039756 (annotated instructor's ed. : alk. paper) 007365714X (Business Week ed. : alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial management.<br/>Business.<br/>Business--Vocational guidance.
<br/><br/><label>Dewey Class. No.: </label>650  / NIC