TY  - BOOK
AU  - Nickels,William G.
AU  - McHugh,James M.
AU  - McHugh,Susan M.
TI  - Understanding business
SN  - 9780256140545
U1  - 650 20
PY  - 1996///
CY  - Chicago
PB  - Irwin
KW  - Industrial management
KW  - Business
KW  - Vocational guidance
N1  - Contents;

Part 1: Business trends: Cultivating a business in diverse, global environments
1. Exploring trends in dynamic business environments
2. Understanding global and domestic economics 
3. Competing in global markets 
4. Demonstrating ethical behavior and social responsibility 

Part 2: Business ownership: Starting a small business 
5. Owning a business 
6. Entrepreneurship and the challenges of starting a small business 

Part 3: Business management: Empowering employees to satisfy customers 
7. Leadership, management and employee empowerment 
8. Organizing a customer-driven business 
9. Producing world-class products and services career portfolio: Management 

Part 4: Management of human resources: Motivating employees to produce quality goods and services 
10. Motivating employees and building self-managed teams 
11. Human resource management: Finding and keeping the best employees 
12. Dealing with employment-management issues and relationships 

Part 5: Marketing: Developing and implementing customer-oriented marketing plans 
13. Marketing: Building customer relationships
14. Developing and pricing quality products and services 
15. Distributing products efficiently and competitively 
16. Promoting products using integrated marketing communication 

Part 6: Decision-making: Managing information 
17. Using technology to manage information 
18. Understanding financial information and accounting 

Part 7: Managing financial resources 
19. Using financial resources 
20. Financing and investing through securities markets 
21. Understanding money and financial institutions 
22. Developing and managing your personal finances 

; Includes bibliographical references and indexes
ER  -