TY  - BOOK
AU  - Longenecker,Justin G.
AU  - Moore,Carlos W.
AU  - Petty,J.William
TI  - Small business management: an entrepreneurial emphasis 
SN  - 0538890150
U1  - 658.022 22
PY  - 2000///
CY  - Cincinnati
PB  - South-Western College Pub.
KW  - Small business
KW  - Management
N1  - PART 1. ENTREPRENEURIAL OPPORTUNITIES
1. Entrepreneurship in the new millennium
2. Family business opportunities
3. Franchising opportunities
4. Start-up and buyout opportunities
5. Competitive advantage and market-place

PART 2. DEVELOPING THE NEW VENTURE BUSINESS PLAN
6. The role of the business plan 
7. Developing the marketing plan
8. Selecting the management team and form of organization 
9. Selecting a location and planning the facilities
10. Accounting statements and financial requirements
11. Finding sources of financing

PART 3. SMALL BUSINESS MARKETING
12. Customer loyalty and product strategy
13. Pricing and credit strategies
14. Promotional strategy
15. Distribution  channels and global markets

PART 4. MANAGING SMALL BUSINESS OPERATIONS 
16. Social and ethical issues 
17. Professional management
18. Managing human resources
19. Quality management and the operations process
20. Managing computer-based technology

PART 5. FINANCIAL MANAGEMENT IN THE ENTREPRENEURIAL FIRM
21. Evaluating financial performance
22. Managing the firm's assets
23. Risk and insurance
24. Exit strategies and beyond
; Includes bibliographical references (p. 665-673) and index
ER  -