Longenecker, Justin G.  1917-2005. <br/><br/>
Small business management :  an entrepreneurial emphasis / 
Justin G. Longenecker, Carlos W. Moore, J. William Petty. 
 - 11th edition  
 - Cincinnati :  South-Western College Pub.,  c2000. 
 - xxxi, 701 p. :  col. ill. ;  26 cm. 
<br/><br/> PART 1. ENTREPRENEURIAL OPPORTUNITIES<br/>1. Entrepreneurship in the new millennium<br/>2. Family business opportunities<br/>3. Franchising opportunities<br/>4. Start-up and buyout opportunities<br/>5. Competitive advantage and market-place<br/><br/>PART 2. DEVELOPING THE NEW VENTURE BUSINESS PLAN<br/>6. The role of the business plan <br/>7. Developing the marketing plan<br/>8. Selecting the management team and form of organization <br/>9. Selecting a location and planning the facilities<br/>10. Accounting statements and financial requirements<br/>11. Finding sources of financing<br/><br/>PART 3. SMALL BUSINESS MARKETING<br/>12. Customer loyalty and product strategy<br/>13. Pricing and credit strategies<br/>14. Promotional strategy<br/>15. Distribution  channels and global markets<br/><br/>PART 4. MANAGING SMALL BUSINESS OPERATIONS <br/>16. Social and ethical issues <br/>17. Professional management<br/>18. Managing human resources<br/>19. Quality management and the operations process<br/>20. Managing computer-based technology<br/><br/>PART 5. FINANCIAL MANAGEMENT IN THE ENTREPRENEURIAL FIRM<br/>21. Evaluating financial performance<br/>22. Managing the firm's assets<br/>23. Risk and insurance<br/>24. Exit strategies and beyond<br/>  
<br/><br/>Includes bibliographical references (p. 665-673) and index. 
<br/><br/><label>ISBN: </label>0538890150 
<br/><br/><label>LCCN: </label>99029259  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Small business--Management.
<br/><br/><label>Dewey Class. No.: </label>658.022  / LON