Parnell, John A.

Strategic management : theory and practice / John A. Parnell - 2nd edition - Cincinnati, Ohio : Atomic dog publishing, c2006 - xv, 349 p. : ill. ; 27 cm.

1. Fundamentals of strategic management

2. Industry competition

3. External environment

4. Organizational mission and direction

5. Corporate-level strategies

6. Business unit strategies

7. Functional strategies

8. Strategy formulation

9. Strategy implementation

10. Strategic control

Appendices

Includes index

1592602347 9781592602346

658.401 / PAR