The Business environment : challenges and changes /
Ian Brooks, Jamie Weatherston
- 2nd ed.
- Halow : Pearson Education Inc., c2000.
- xii, 460 p. : ill. ; 24 cm.
PART I: THE BUSINESS ENVIRONMENT
THE BUSINESS ENVIRONMENT environmental forces the organisation e.tc
THE COMPETITIVE ENVIRONMENT introduction the traditional economic view the market for goods and services e.tc
THE INTERNATIONAL ECONOMIC ENVIRONMENT Introduction macroeconomic accounts macroeconomic goals e.tc
THE TECHNOLOGICAL ENVIRONMENT Introduction why is technology important e.tc
THE SOCIAL AND DEMOGRAPHIC ENVIRONMENT Introduction national culture demographic forces e.tc
THE ECOLOGICAL ENVIRONMENT Introduction the impact of the marketplace on the ecological environment: an economic perspective e.tc
THE POLITICAL AND LEGAL ENVIRONMENT Introduction the impact of political decisions at different geo-political scales e.tc
THE PUBLIC SECTOR ENVIRONMENT Dynamism in the public sector privatisation and deregulation e.tc
CHALLENGES AND CHANGES Introduction the nature of the business environment e.tc
PART II: CASE STUDIES introduction growth and dynamism in higher education uniliver .etc