TY  - BOOK
AU  - Pearce,John A.
AU  - Robinson,Richard B.
TI  - Strategic management: formulation, implementation, and control 
SN  - 0256083231
AV  - HD30.28 .P3395 1991
U1  - 658.4/012 20
PY  - 1991///
CY  - Homewood, IL
PB  - Irwin
KW  - Strategic planning
N1  - OVERVIEW OF STRATEGIC MANAGEMENT
Strategic management
the nature and value of strategic management
dimensions of strategic management
e.tc


STRATEGY FORMULATION
Defining the company mission
what is a company mission
Formulating a mission
e.tc

Assessing the external environment
Remote environment
Industry environment
e.tc

Evaluating the multinational environment
strategic considerations for multinational firms
why firms internationalize
e.tc

Environmental forecasting
importance of forecasting
selecting critical environmental variables
e.tc

The company profile: internal analysis of the firm
an overview of internal analysis
SWOT analysis
e.tc

Formulating long-term objectives and grand strategies
long term objectives
generic strategies
e.tc

Strategic analysis and choice
corporate strategy analysis and choice
choosing among grand strategy alternatives
e.tc

STRATEGY IMPLEMENATION

Implementing strategy through the business functions
annual objectives
benefits of annual objectives
e.tc

implementing through structure, leadership and culture
structuring an effective organization
organizational leadership
e.tc

Strategic control: guiding and evaluating the strategy
establishing strategic controls
strategic surveillance
e.tc

Guide to strategic management case analysis
preparing for case discussion
participating in class
e.tc

CASES

Strategy formulation
rackers. Inc
American computer professionals
e.tc

Strategy implementation
Hickory ridge golf club
omni software systems
e.tc

Strategic control and evaluation
survival aids, ltd
Springfield remanufacturing corporation
e.tc

Competitive industry analysis
The microcomputer industry
COMPAQ computer corporation
e.tc


; Includes bibliographical references and index
ER  -