TY  - BOOK
AU  - Smith,Garry D.
AU  - Arnold,Danny R.
AU  - Bizzell,Bobby G.
TI  - Business strategy and policy : : cases 
SN  - 9780395567357
U1  - 658.4012 23
PY  - 1991///
CY  - Boston
PB  - Houghton Mifflin Co.
KW  - Strategic planning
KW  - Case studies
N1  - Contents;

Case 1: Apple computer, Inc. 1986
Case 2: Applied CAD knowledge, Inc.: The "Boom/Splat" syndrome 
Case 3: Applied CAD knowledge, Inc. 
Case 4: AT&T and the residential long-distance market 
Case 5: The Audubon zoo: An urban Eden 

Case 6: Babbit brothers trading company 
Case 7: Bank services, Inc. 
Case 8: Beachaven vineyards & Winery 
Case 9: Bennett's machine shop, Inc. 
Case 10: Brithinee electric , Inc.

Case 11: Browning-Ferris industries, Inc. 
Case 12: Caterpillar in Latin America 
Case 13: Chaparral steel company 
Case 14: First Alabama Banchares, Inc.: Stuck in the middle?
Case 15: General Cinema Corp. 

Case 16: Knickers in a twist 
Case 17: KNP papier, N.V.
Case 18: Kraft foods 
Case 19: Lewis foods Fleet management 
Case 20: McGraw-Edison/Toastmaster 

Case 21: New Stuart cross motors 
Case 22: Northern Telecom, Inc.
Case 23: Nucor Corporation 
Case 24: Owatonna tool company 
Case 25: Polaroid corporation/inner city, Inc. 

Case 26: Saunders system Inc.: The end of a tradition 
Case 27: Springfield remanufacturing corporation 
Case 28: Survival aids, Ltd.
Case 29: Volvo bus of north America 



ER  -