TY  - BOOK
AU  - Pesce,Vince
TI  - A complete manual of professional selling: the modular approach to sales success 
SN  - 0131620819 (pbk.)
U1  - 658.81 19
PY  - 1983///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Selling
N1  - Contents
Module One . The Selling Professional
Module Two. Essentials of Verbal and Written Sales Communication
Module Three. The Telephone : A key Sales AID
Module Four. Real Listening: Identifying Needs and Wants 
Module Five. Getting more Customers by Effective Prospecting and Cold-Call Selling 
Module Six. Sales Planning for Professional Growth
Module Seven. Successful Time and Territorial Management 
Module Eight . The Sales Interview : Identifying your Best presentation approach
Module Nine. Your Time "on Stage" : The Sales Presentation
Module Ten. Creative Sales Strategies and Tactics 
Module Eleven.  Win/Win Sales Negotiations: the Best Kind 
Module Twelve. Effectively Handling Objections and Closing: the Mark of the Professional 
Module Thirteen. Keeping Customers Satisfied and Staying Competitive
The Final Wra-up; Includes index : p. 223 - 226
ER  -