PART ONE : A REAL REVOLUTION Chapter 1: overview of electronic commerce Chapter 2: The digital economy
PART TWO: B2C EC-INTERNET MARKETING Chapter 3: Retailing in electronic commerce (e-tailing) Chapter 4: Internet consumers, e-service and market research Chapter 5: Advertisement in E-commerce
PART THREE: B2B EC INTERNET MARKETING Chapter 6: Company- centric B2B Chapter 7: E-marketplaces and B2B Chapter 8: B2B Support services
PART FOUR: OTHER EC MODELS AND APPLICATIONS Chapter 9: Dynamic pricing: Auctions and more Chapter 10: Service industries, online publishing, and knowledge dissemination Chapter 11: Intra business, e-government, and more
PART FIVE: BUILDING EC SYSTEMS Chapter 12: Building E-commerce applications and infrastructure Chapter 13: E-commerce security Chapter 14: Electronic payment systems Chapter 15: Order fulfilment, logistics and supply chain management
PART SIX: IMPLEMENTING EC Chapter 16: EC strategy and implementation Chapter 17; The regulatory environment of electronic commerce Chapter 18: E-communities, global and other issues in EC Chapter 19: M-Commerce
Includes references and index
0130653012
Electronic commerce Electronic commerce--Management Information technology--Management Business enterprises--Computer networks