TY  - BOOK
AU  - Scarborough,Norman M.
AU  - Zimmerer,Thomas
TI  - Effective small business management: an entrepreneurial approach 
SN  - 0130807087 (hardcover)
U1  - 658.022 21
PY  - 2000///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Small business
KW  - New business enterprises
KW  - Management
N1  - Content
I. THE CHALLENGES OF ENTREPRENEURSHIP.
 1. Entrepreneurs: The Driving Force Behind Small Business.


II. BUILDING THE BUSINESS PLAN: BEGINNING CONSIDERATIONS.
 2. Strategic Management and the Entrepreneur.

 3. Choosing a Form of Ownership.

 4. Franchising and the Entrepreneur.

 5. Buying an Existing Business.


III. BUILDING A BUSINESS PLAN: MARKETING AND FINANCIAL MATTERS.
 6. Crafting a Winning Plan.

 7. Building a Guerrilla Marketing Plan.

 8. Creating a Solid Financial Plan.

 9. Managing Cash Flow.


IV. SMALL BUSINESS MARKETING STRATEGIES.
10. Pricing and Credit Strategies.

11. Creative Use of Advertising and Promotion.

12. Global Marketing Strategies for Entrepreneurs.

13. E-Commerce and Entrepreneurship.


V. PUTTING THE BUSINESS PLAN TO WORK: SOURCES OF FUNDS.
14. Sources of Equity Financing.

15. Sources of Debt Financing.


VI. LOCATION AND LAYOUT.
16. Location, Layout, and Physical Facilities.


VII. MANAGING A SMALL BUSINESS: TECHNIQUES FOR ENHANCING PROFITABILITY.
17. Purchasing, Quality Management and Vendor Analysis.

18. Managing Inventory.


VIII. MANAGING PEOPLE: A COMPANY'S MOST VALUABLE RESOURCE.
19. Staffing and Leading a Growing Company.


IX. LEGAL ASPECTS OF SMALL BUSINESS: SUCCESSION, ETHICS, AND GOVERNEMENT REGULATION.
20. Management Succession and Risk Management Strategies in the Family Business.

21. Ethics, Social Responsibility, and the Entrepreneur.

22. The Legal Environment: Business Law and Government Regulation
; Includes bibliographical references and index
ER  -