TY  - BOOK
AU  - Davis,Duane
AU  - Cosenza,Robert M.
TI  - Business research for decision making
SN  - 0534872131
U1  - 658.4030072 22
PY  - 1988///
CY  - Boston
PB  - PWS-Kent Pub. Co.
KW  - Industrial management
KW  - Research
KW  - Decision making
N1  - CONTENTS

PART 1: SCIENTIFIC INQUIRY'S ROLE IN DECISSION MAKING

Chapter 1: Thee role of business research in the decision-making process
Structure of decision making
The role of research in decision making
E.tc

Chapter 2: Scientific inquiry
Definition
Methods of theory construction
Relevance of science in business research
E.tc

PART 2: RESEARCH PROPOSAL

Chapter 3: Beginning the research process
Overview
Business research process
E.tc

Chapter 4: Research proposal development and evaluation
Overview
Proposal development
E.tc

PART 3: RESERACH DESIGN

Chapter 5: Fundamentals of research design
Overview
The nature of research design
Error reduction through design
Etc

Chapter 6: Foundations of measurement
Overview
The nature of measurement
Levels of measurement
E.tc

Chapter 7: Scaling and instrument design
Overview
The nature of instrument design
Scale development
E.tc

Chapter 8: Sampling design
Overview
Thee nature of sampling
E.tc

PART 4: DATA COLLECTION
 
Chapter 9: Secondary data collection in business inquiry
Secondary data in business research
Selection of data retrieval methods
E.tc

Chapter 10: Primary Data collection
Overview
The nature of primary data collection
E.tc

Chapter 11: Model Building: Use and evaluation
Importance and terminology verbal versus mathematical models
Types of models
Model construction and use
E.tc

PART 5: ANALYTICAL PROCEDURES

Chapter 12: Basic data preparation and analysis
The preanalytical process
Basic analytical framework for business research
E.tc

Chapter 13: Analysis of variance and regression techniques
Overview
Nature of variance
Decomposition
E.tc

Chapter 14: Advanced Multivariate analysis
Overview
Introduction to multivariate analysis
E.tc

 PART 6: RESEARCH REPORTING AND EVALUATION
Chapter 15: Ethical considerations in business research
Overview
Ethical issues in business research
E.tc

Chapter 16: Research reporting
Overview
Written research reports
E.tc

Chapter 17: Evaluation of business research
Overview
Evaluating a research report
E.tc; Includes bibliographies and index
ER  -