Business research for decision making /
Duane Davis, Robert M. Cosenza.
- 2nd edition.
- Boston : PWS-Kent Pub. Co., c1988.
- xii, 594 p. : ill. ; 24 cm.
- Kent series in marketing Kent series in management .
CONTENTS
PART 1: SCIENTIFIC INQUIRY'S ROLE IN DECISSION MAKING
Chapter 1: Thee role of business research in the decision-making process Structure of decision making The role of research in decision making E.tc
Chapter 2: Scientific inquiry Definition Methods of theory construction Relevance of science in business research E.tc
PART 2: RESEARCH PROPOSAL
Chapter 3: Beginning the research process Overview Business research process E.tc
Chapter 4: Research proposal development and evaluation Overview Proposal development E.tc
PART 3: RESERACH DESIGN
Chapter 5: Fundamentals of research design Overview The nature of research design Error reduction through design Etc
Chapter 6: Foundations of measurement Overview The nature of measurement Levels of measurement E.tc
Chapter 7: Scaling and instrument design Overview The nature of instrument design Scale development E.tc
Chapter 8: Sampling design Overview Thee nature of sampling E.tc
PART 4: DATA COLLECTION
Chapter 9: Secondary data collection in business inquiry Secondary data in business research Selection of data retrieval methods E.tc
Chapter 10: Primary Data collection Overview The nature of primary data collection E.tc
Chapter 11: Model Building: Use and evaluation Importance and terminology verbal versus mathematical models Types of models Model construction and use E.tc
PART 5: ANALYTICAL PROCEDURES
Chapter 12: Basic data preparation and analysis The preanalytical process Basic analytical framework for business research E.tc
Chapter 13: Analysis of variance and regression techniques Overview Nature of variance Decomposition E.tc