Understanding business /
William G. Nickels, James M. McHugh, Susan M. McHugh.
- 5th ed.
- Boston : Irwin/McGraw-Hill, c1999.
- 1 v. (various pagings) : ill. (some col.), col. map ; 29 cm. + 1 computer disk (3 1/2 in.)
Included in an envelope a card containing the password to the web Online Learning Center. CONTENTS
PART 1: BUSINESS TRENDS: CULTIVATING A BUSINESS IN DIVERSE, GLOBAL ENVIRONMENTS Chapter 1: Finding opportunities in today's dynamic business environment What is business The importance of entrepreneurship to wealth Etc
Chapter 2: Economics: The creation and distribution of wealth The importance of the study of economics The history of business and economics E.tc
Chapter 3: Competing in global markets The dynamic global market Why trade with other nations Getting involved in global trade? E.tc
Chapter 4: Demonstrating ethical behaviour and social responsibility Managing business ethically and responsibly Legality is only the first ethical standard Setting corporate ethical standards E.tc
PART 2: BUSINESS OWNERSHIP: STARTING A SMALL BUSINESS Chapter 5: Forms of business ownership Basic forms of business ownership Sole proprietorship Partnerships E.tc
Chapter 6: Entrepreneurship and starting a small business The age of the entrepreneur The job creating power of entrepreneurs in the united nations E.tc
PART 3: BUSINESS MANAGEMENT: EMPOWRING EMPLOYEES TO SATISFY CUSTOMERS
Chapter7: Management. leadership, and employee empowerment The new approach to corporate management Planning E.tc
Chapter 8: Organizing a customer -driven business The changing organizational hierarchy How organizations have evolved E.tc
Chapter 9: Using the latest technology to produce world class products and services America's manufacturing base Keeping costs low: Site selection E.tc
PART 4: MANAGEMENT OF HUMANRESOURCES: MOTIVATING EMPLOYEES TO PRODUCE QUALITY GOODS AND SERVICES Chapter 10: Motivating employees and building self managed teams The importance of motivation E.tc
Chapter 11: Human resource management: Finding and keeping the best employees Working with people is just the beginning Determining your human resource needs Recruiting employees from a diverse population E.tc
Chapter 12: Dealing with employee-management issues and relationships Employee-management issues Labour unions from different perspectives E.tc
PART 5: MARKETING: DEVELOPING AND IMPLEMENTING CUSTOMER ORIENTED MARKETING PLANS
Chapter 13: Building customer and stakeholder relationships What is marketing Understanding the marketing process E.tc
Chapter 14: Developing and pricing quality products and services Product development and the value package Product differentiation E.tc
Chapter 15: Distributing products efficiently and competitively The role of distribution un business How intermediaries add utility to goods E.tc.
Chapter 16: Promoting products using integrated and interactive marketing communication The importance of Marketing communication promotion Personal selling E.tc
PART 6: DECISION MAKING: MANAGING INFORMATION Chapter 17: Using technology to manage information The role of information technology The road to knowledge : The internet, intranets and extranets E.tc
Chapter 18: Understanding financial information and accounting The importance of financial information What is accounting E.tc
PART 7: MANAGING FINANCIAL RESOURCES Chapter 19: Financial management The role of finance What is finance Financial planning E.t.c
Chapter 20: Securities Markets: Financing and investing The function of securities markets Debt financing through selling bonds E.tc
Chapter 21: Understanding money and financial institutions The importance of money Control of the money supply E.tc
Chapter 22: Managing personal finances: The road to entrepreneurship The need for personal financial planning Building your capital account Planning your retirement E.tc
Includes bibliographical references and index.
System requirements for accompanying computer disk: Microsoft Windows 3.1, 95, and NT.