TY  - BOOK
AU  - Berman,Barry
AU  - Evans,Joel R.
TI  - Retail management: a strategic approach 
SN  - 0131009443
U1  - 658.87 23
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Retail trade Management
N1  - 

Content 
Part One . An Overview of Strategic Retail management
1. An Introduction to Retailing 
2. Building and Sustaining Relationships in Retailing 
3. Strategic planning retailing 

Part Two. Situation Analysis 
4. Retail Institutions by Ownership 
5. Retail institutions by Store-based Strategy mix
6. Web, nonstore-based and other forms of nontraditional retailing

Part Three. Targeting Customers and Gathering Information 
7. Identifying and Understanding consumers 
8. Information Gathering and Processing in Retailing 

Part Four. Choosing a Store Location 
9. Trading- Area Analysis 
10. Site Selection

Part Five . managing a Retail Business
11. Retailing Organization and Human Resources Management 
12. Operations Management: Financial Dimensions
13. Operations management: Operational Dimensions

 Part Six. Merchandise Management and Pricing 
14. Developing Merchandise Plans
15. Implementing Merchandise Plans 
16. Financial Merchandise Management
17. Pricing in retailing 

Part Seven. Communicating with customer
18. Establishing and Maintaining a retail image
19. Promotional Strategy 


Part Eight. Putting it Altogether
20. Integrating and Controlling the Retail Strategy
; Includes bibliographical references and indexes P. 556-578
ER  -