Berman, Barry. <br/><br/>
Retail management :  a strategic approach / 
Barry Berman, Joel R. Evans. 
 - 9th edition. 
 - Upper Saddle River, NJ :  Prentice Hall,  c2004. 
 - xxiii, 584 p. :  col. ill. ;  29 cm. 
<br/><br/> <br/><br/>Content <br/>Part One . An Overview of Strategic Retail management<br/>1. An Introduction to Retailing <br/>2. Building and Sustaining Relationships in Retailing <br/>3. Strategic planning retailing <br/><br/>Part Two. Situation Analysis <br/>4. Retail Institutions by Ownership <br/>5. Retail institutions by Store-based Strategy mix<br/>6. Web, nonstore-based and other forms of nontraditional retailing<br/><br/>Part Three. Targeting Customers and Gathering Information <br/>7. Identifying and Understanding consumers <br/>8. Information Gathering and Processing in Retailing <br/><br/>Part Four. Choosing a Store Location <br/>9. Trading- Area Analysis <br/>10. Site Selection<br/><br/>Part Five . managing a Retail Business<br/>11. Retailing Organization and Human Resources Management <br/>12. Operations Management: Financial Dimensions<br/>13. Operations management: Operational Dimensions<br/><br/> Part Six. Merchandise Management and Pricing <br/>14. Developing Merchandise Plans<br/>15. Implementing Merchandise Plans <br/>16. Financial Merchandise Management<br/>17. Pricing in retailing <br/><br/>Part Seven. Communicating with customer<br/>18. Establishing and Maintaining a retail image<br/>19. Promotional Strategy <br/><br/><br/>Part Eight. Putting it Altogether<br/>20. Integrating and Controlling the Retail Strategy.<br/> 
<br/><br/>Includes bibliographical references and indexes P. 556-578 
<br/><br/><label>ISBN: </label>0131009443 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade Management.
<br/><br/><label>Dewey Class. No.: </label>658.87  / BER