TY  - BOOK
AU  - Ebert Ronald J.
AU  - Griffin, Ricky W. 
TI  - Business essentials
SN  - 9780130842558
U1  - 658 23
PY  - 2000///
CY  - New Jersey
PB  - Prentice hall
KW  - Business enterprises
KW  - Industrial management
N1  - Contents;

Part 1: Introducing the contemporary business environment 
1. Understanding the U.S. business system 
2. Conducting business in the United States 
3. Understanding the global context of business 
4. Conducting business ethically and responsibly 

Part 2: Understanding the business of managing 
5. Managing the business enterprise h
6. Organizing the business enterprise 
7. Understanding entrepreneurship and the small business

Part 3: Understanding people in organizations 
8. Motivating , satisfying, and leading employees 
9. Managing human resources and labor relations 

Part 4: Understanding principles of marketing 
10. Understanding marketing processes and consumer behavior 
11. Developing and pricing products 
12. Promoting and distributing products 

Part 5: Managing operations and information 
13. Managing production and improving quality 
14. Understanding accounting and information systems 

Part 6: Understanding financial issues 
15. Understanding money and banking 
16. Understanding securities and investments 

; Glossary : p. 482-490 . _ Name index : p. 491-494 . _ Subject index : p. 495-501
ER  -