Strategy pure and simple : how winning CEOs outthink their competition /
Michel Robert.
- New York : McGraw-Hill, c1993.
- xii, 228 p. : ill. ; 24 cm.
Contents;
1. Fire, ready, aim: The best way to lose the game The portfolio Matrix approach - Marketing mania! Competitive analysis: Going forward . . . Backwards! Shareholder value-based planning is strategic folly!
2. Coping with change Global markets, multiple cultures Think global, act ;local More competitors and more intense competition Scarcer human resources etc.
3. The CEO's vision: The starting point of strategic thinking No process for thinking strategically What is strategic thinking? What is the content of a strategic vision?
4. Determining the strategic heartbeat of the enterprise The concept of driving force and /or strategic drive Strategic questions Seduced by opportunities
5. Determining the strategic capabilities of the business Keeping the strategy strong and healthy Importance of areas of excellence
6. Articulating the business concept of the enterprise Meaningless mission statements The "Bumper sticker" strategy
7. Corporate business unit competition The link between business unit success and corporate competitiveness Strategic versus operational objectives
8. Managing your competitor's strategy: The general patton approach to competition To compete or not to compete? Changing the rules of play
9. Changing the rules of the play Examples of companies that have changed the rules What happens when you play by another's rules The Japanese rule book The moral of the story
10. The future of strategic success: Market fragmentation versus market segmentation Push to pull economy Market fragmentation versus segmentation Differentiated versus commodity products etc.
11. The Dos and Don'ts of strategic alliances Don'ts Dos Profit is no replacement for strategic fit
12. CEOs talk about the strategic thinking process
13. The logistics of the strategic thinking process The role of the CEO as process owner The role of the process facilitator The process Explore different strategic scenarios etc.
Index : p. 223-228.
9780070531314 0070531315 (alk. paper)
Strategic planning--United States. Competition, International. Success in business Chief executive officers