Non-manipulative selling /
Tony Alessandra, Phil Wexler, and Rick Barrera.
- 2nd edition.
- New York : Prentice Hall Press, c1987.
- x, 262 p. : ill. ; 22 cm.
Content
1. The Philosophy of Non-Manipulative Selling 2. Relationship Strategies 3. Tension Management 4. The Fine Art of Questioning 5. The Power of Listening, Observing and Feedback 6. Planning 7. Meeting the Prospect 8.Studying 9. Proposing 10. Confirming 11. Assuring Customer Satisfaction : The Follow-Through Process 12. Selling by Style 13. The Image of Excellence 14. Developing Self-Management 15. Three Keys to Success