Alessandra, Anthony J.

Non-manipulative selling / Tony Alessandra, Phil Wexler, and Rick Barrera. - 2nd edition. - New York : Prentice Hall Press, c1987. - x, 262 p. : ill. ; 22 cm.

Content

1. The Philosophy of Non-Manipulative Selling
2. Relationship Strategies
3. Tension Management
4. The Fine Art of Questioning
5. The Power of Listening, Observing and Feedback
6. Planning
7. Meeting the Prospect
8.Studying
9. Proposing
10. Confirming
11. Assuring Customer Satisfaction : The Follow-Through Process
12. Selling by Style
13. The Image of Excellence
14. Developing Self-Management
15. Three Keys to Success


Includes index : p. 258 - 262

0136233074 (pbk.) :


Selling.

658.85 / ALE