TY  - BOOK
AU  - Pride, Williams M.
AU  - Hughes, Robert J.
AU  - Kapoor, Jack R.
TI  - Business
SN  - 0618998330
U1  - 650 22
PY  - 2008///.
CY  - Boston
PB  - Houghton Mifflin Company
KW  - Business planning
KW  - Management
N1  - Contents;

Part 1. The Environment of Business
1. Exploring the world of Business and Economics
2. Being Ethical and Socially Responsible 
3. Exploring Global Business

Part 2. Trends in Business Today
4. Navigating the world of e-Business
5. Choosing a Form of Business Ownership 
6. Small Business, Entrepreneurship and Franchises

Part 3. Management and Organization
7. Understanding the Process
8. Creating a Flexible Organization 
9. Producing Quality Goods and Services 

Part 4. Human Resources 
10. Attracting and Retaining the Best Employees
11. Motivating and Satisfying Employees and Teams
12. Enhancing Union-Management Relations

Part 5. Marketing 
13. Building Customer Relationships Through Effective Marketing 
14. Creating and Pricing Products that satisfy the Customers 
15. Wholesaling, Retailing and Physical Distribution
; Includes index

ER  -