Lele, Milind M. <br/><br/>
The customer is key :  gaining an unbeatable advantage through customer satisfaction / 
Milind M. Lele with Jagdish N. Sheth. 
 - New York :  John Wiley,  c1991. 
 - xi, 260 p. :  ill. ;  24 cm. 
<br/><br/> Contents;<br/><br/>1. Happy customers: The unbeatable advantage <br/>2. Customer satisfaction creates market success<br/>3. How the winners do it: The characteristics of success<br/>4. The four fundamentals of customer satisfaction <br/>5. ... It begins with the product <br/>6. Understanding and managing customer expectations <br/>7. Intermediaries: Ambassadors or assassins<br/>8. The real sale begins after the sale <br/>9. Feedback and restitution <br/>10. Corporate values: The software <br/><br/> <br/> 
<br/><br/>Includes bibliographical references and index p. 259-260 
<br/><br/><label>ISBN: </label>9780471549178 0471549177 0471828599 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer satisfaction.
<br/><br/><label>Dewey Class. No.: </label>658.812  / LEL