TY  - BOOK
AU  - Gitman,Lawrence J.
TI  - The future of business
SN  - 9780324272529
U1  - 650 22
PY  - 2005///
CY  - Mason, Ohio
PB  - Thomson/South-Western
KW  - Management
KW  - United States
KW  - Marketing
KW  - Business enterprises
KW  - Finance
KW  - Accounting
KW  - Business
KW  - Data processing
N1  - Contents;

Part 1: The business environment 
1. Participating in the dynamic business environment 
2. Understanding evolving economic systems and competition 
3. Making ethical decisions and managing a socially responsible business 
4. Competing in the global market 

Part 2: Business ownership 
5. Forms of business ownership 
6. Entrepreneurship: Starting and managing your own business 

Part 3: Business management 
7. Management and leadership  in today's organizations 
8. Designing organizational structures 
9. Managing human resources 
10. Motivating employees and creating self-managed teams 
11. Understanding labor-management relations 
12. Achieving world-class operations management 

Part 4: Marketing management 
13. Understanding the customer and creating marketing strategy 
14. Developing quality products at the right price 
15. Distributing products in a timely and efficient manner 
16. Using integrated marketing communications to promote products 

Part 5: Technology and information 
17. Using technology to manage information 
18. Using financial information and accounting 

Part 6: Finance 
19. Understanding money and financial institutions 
20. Managing the firm's finances 
21. Understanding securities markets 
22. Managing your personal finances 

;  Glossary : p. 741-759 . _ References : p. 761-770 . _ Subject index : p. 771-784 . _ Company index : p. 785-788
UR  - http://www.loc.gov/catdir/toc/fy043/2003112533.html
UR  - http://www.loc.gov/catdir/enhancements/fy1411/2003112533-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1411/2003112533-b.html
ER  -