Gitman, Lawrence J. <br/><br/>
The future of business / 
Lawrence J. Gitman, Carl McDaniel. 
 - 5th edition  
 - Mason, Ohio :  Thomson/South-Western,  c2005. 
 - xxxvi, 788 p. :  col. ill. ;  29 cm. 
<br/><br/> Contents;<br/><br/>Part 1: The business environment <br/>1. Participating in the dynamic business environment <br/>2. Understanding evolving economic systems and competition <br/>3. Making ethical decisions and managing a socially responsible business <br/>4. Competing in the global market <br/><br/>Part 2: Business ownership <br/>5. Forms of business ownership <br/>6. Entrepreneurship: Starting and managing your own business <br/><br/>Part 3: Business management <br/>7. Management and leadership  in today's organizations <br/>8. Designing organizational structures <br/>9. Managing human resources <br/>10. Motivating employees and creating self-managed teams <br/>11. Understanding labor-management relations <br/>12. Achieving world-class operations management <br/><br/>Part 4: Marketing management <br/>13. Understanding the customer and creating marketing strategy <br/>14. Developing quality products at the right price <br/>15. Distributing products in a timely and efficient manner <br/>16. Using integrated marketing communications to promote products <br/><br/>Part 5: Technology and information <br/>17. Using technology to manage information <br/>18. Using financial information and accounting <br/><br/>Part 6: Finance <br/>19. Understanding money and financial institutions <br/>20. Managing the firm's finances <br/>21. Understanding securities markets <br/>22. Managing your personal finances <br/><br/> 
<br/><br/>Glossary : p. 741-759 . _ References : p. 761-770 . _ Subject index : p. 771-784 . _ Company index : p. 785-788. 
<br/><br/><label>ISBN: </label>9780324272529 0324272529 0324207131 
<br/><br/><label>LCCN: </label>2003112533 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management--United States.<br/>Marketing--United States.<br/>Business enterprises--Finance.--United States<br/>Accounting--United States.<br/>Business--Data processing.
<br/><br/><label>Dewey Class. No.: </label>650  / GIT