The graphics of communication: Typography, Layout ,Design
Arthur T. Turnbull, and Russell N. Baird
- 2nd edition.
- New York ; London: Holt, Rinehart and Winston, Inc., c1964
- xiv, 395 p. : ill. ; 23 cm.
Contents
1. Modern graphic communication The communication process The source The message Channel Noise etc.
2. Historical background of graphic processes Primitive beginnings Contributions of early civilizations The renaissance and printing from movable type Effects of the industrial revolution Improvements in compositions etc.
3. Graphic reproduction processes of today The basic principles of common graphic reproduction process Relief or letterpress, system of printing Photogelatin printing Electrostatic printing Selection of the process
4. Type and type faces Type materials Measurement of type The type body Type classification How to identify type etc
5. Machine composition Hot-metal composition Cold-type composition The brightype process Automated typesetting etc
6. Plates for letterpress printing Line etchings Halfnote photoengravings Process plate for full-color reproduction Duplicate letterpress plates Recent development in platemaking etc
7. Printing presses Types of presses Make-ready Relationship of press to the job
8. Paper folding binding finishing Paper selection Basic kinds of paper Paper surface Paper weight and sheet size etc
9. Elements of good typography The factors affecting legibility of type applying the principles The use of display Appropriateness of type Check list
10. Principles of layout and design Kinds of layouts Principles of design Conclusion
11. using type creatively Communication research Application of the new typography Composition of the unit Handling illustration
12. Preparing copy for the printer Copy correction Marking printer's instruction Copy fitting Fitting display type to space
13. Copy for the photoengraver and lithographer Cropping photographs Scaling illustration Finding the percentage of reductions or enlargements Other methods of altering photo content Specifying screen and metal for halftones etc
14. Color in printing The nature of colour Color dimension Psychological aspects of color printing The cost factor in color printing
15. Newspaper typography and make-up Types of headline and their importance Other make-up components Make-up: Putting the parts together in an attractive package
Magazine layout and design Function Format Frame Remember: readers always see two pages Apply basic design principles A word about special pages and problem pages etc
Planning other printed literature Types of printed pieces What type of printed piece Standard unit sizes Special paper considerations Which printing process