TY  - BOOK
AU  - Vivian,John
TI  - The Media of mass communication
SN  - 0205377750
U1  - 302.23 22
PY  - 2003///
CY  - Boston
PB  - Allyn and Bacon
KW  - Mass media
N1  - Content

Section one

Vignette: Sumner Redstone
1 Mass Media
Importance of Mass media
Primary Mass Media
Mass Media Models
Economics of Mass Media
etc.

2 Books
Vignette: J.K. Rowling
Books in the culture
Book categories
Book publishers
Book authors
Book issues
etc.

3 Magazines
Vignette: Bob Petersen
Influence of Magazines
Magazines as Media innovators
Consumer Magazines
Nonnewsrack Magazines
etc.

4 Newspapers
Vignette: George Gilder
Importance of Newspapers
Newspapers chain ownership
Evaluating Newspapers
National dailies
etc.

5 Recordings
Vignette: Shawn Fanning
Recorded Music as a Social force
Recording industry
Sound-recording technology
Digital technology
etc.

6 Movies
Vignette: Amorette Jones
Importance of movies
Technical heritage of Movies
Three crises that reshaped hollywood
Hollywood's response to television
etc.

7 Radio
Vignette: Don Imus
Significance of radio
Technical development
Characteristics of U.S. Radio
Radio as entertainment
Radio News
etc.

8 Television
Vignette: John de Moi
Impact of Television
Technology of television
Structure of U.S Television
Delivery systems
Over-air Networks
etc.

9 The Web
Vignette: Tim Berners-Lee
World Wide Web
The Internet
Commerce and the Web
Measuring the Web Audience
etc.

10 News
Vignette: Christian Amanour
Journalism traditions
Personal Values in News
Variables affecting News
Influences on News
etc.

11 Public relations
Vignette: Dean Kamen
Importance of public relations
Origin of public relations
Structure of Public relations
Public relations services
etc.

12 Advertising
Vignette: Daisy Exposito-Ulia
Importance of advertising
Origins of advertising
Advertising agencies
Placing advertisements
etc.
13 Media research
Vignette: Andy Kohut
Public- Opinion sampling
Measuring audience size
Measuring audience reaction
Audience analysis
etc.
14 Mass Communication
Vignette; Wilbur Schramm
Types of communication
Components of Mass Communication
Communication models
Fundamentals in the process
etc.

15 Media effects
Vignette: Orson Welles
Effects studies
Uses and gratifications studies
Individual selectivity
Socialization
Media-Depicted violence
etc.

16 Mass Media and Society
Vignette: Marshall McLuhan
Mass Media role in culture
Social stability
Cultural transmission
Mass Media and fundamental change
etc.

17 Global Mass Media
Vignette: Rupert Murdoch
Global Conglomeration
Effects of globalization
Cultural intrusion
Global media models
etc.

18 Mass Media and Governance
Vignette: Helen Thomas
Media role in governance
Media as information sources
Media effects on governance
Government manipulation of media
etc.

19 Mass Media Law
Vignette: John Perry Barlow
The U.S Constitution
Prior restraint
Slander and Mass Media
Privacy Law
etc.

20 Ethics and the Mass Media
Vignette: Jesse Ventura
The difficulty of ethics
Moral principles
Process versus outcome
Potter's box
etc.

21 Visual Messages
Vignette: Al Diaz
Early Media illustrations
Photographic technology
Photography in Mass Communication
Cameras,Films and techniques
etc.

22 Media and political systems
Vignette: John Twyn
Four theories model
Authoritarian Media
Communist Media
Libertarian Model
Social responsibility model
etc.






; Includes index: p. 497-508
ER  -