Ebert, Ronald J.

Business essentials / Ronald J.Ebert, Ricky WGriffin. - 10th edition - Boston : Pearson, c2015. - 700 p. : col. ill.; 28 cm.

Contents;

1. The U.S. Business Environment
2. Understanding Business Ethics and Social Responsibility
3. Entrepreneurship, New Ventures, and Business Ownership
4. Understanding the Global Context of Business
5. Managing the Business
6. Organizing the Business
7. Operations Management and Quality for Producing Goods and Services
8. Employee Behavior and Motivation
9. Leadership and Decision Making
10. Human Resource Management and Labor Relations
11. Marketing Processes and Consumer Behavior
12. Developing and Pricing Products
13. Distributing and Promoting Products
14. Information Technology (IT) for Business
15. The Role of Accountants and Accounting Information
16. Understanding Money and the Role of Banking
17. Managing Business Finances

Glossary : p. 661-679 . _ Index : p. 681-700.

9781292016900 1292016906


Business

658 / EBE