TY  - BOOK
AU  - Wickham,Philip A.
TI  - Strategic entrepreneurship
SN  - 027370642X
AV  - HB615 .W535 2006
U1  - 338.04 22
PY  - 2006///
CY  - Harlow, England, New York
PB  - Financial Times Prentice Hall
KW  - Entrepreneurship
KW  - New business enterprises
KW  - Management
KW  - Decision making
N1  - PART 1.THE ENTREPRENEUR AS AN INDIVIDUAL
1. The nature of entrepreneurship

2. Types of entrepreneur

3. The entrepreneurial personality

4. Entrepreneurship, Cognition and decision making

5.Taking the entrepreneurial option


PART 2. THE ENTREPRENEUR IN A MICRO ECONOMIC ENVIRONMENT
6. The economic function of the entrepreneur

7. Entrepreneurship and economic development

8. Not-for profit and public entrepreneurship

9. Success, stakeholders and responsibility


PART 3. THE ENTREPRENEURIAL PROCESS AND THE NEW VENTURE CREATION
10. The entrepreneurial process

11. The nature of business opportunity

12. Resources in the entrepreneurial venture

13. The entrepreneurial venture and the entrepreneurial organization

14. Intrapreneurship

15. The changing role of the entrepreneurs in the consolidated organization

PART 4. CHOOSING DIRECTION
16. Entrepreneurial vision

17. The entrepreneurial mission

18. The strategy of the venture

19. The business plan: an entrepreneurial tool

20. Gaining financial support : Issues and approaches


PART 5. INITIATING AND DEVELOPING THE NEW VENTURE
21. The strategic window: Identifying and analyzing gap for the new business

22. Seeing the window: Scanning the opportunity

23. Locating and measuring the window  positioning the new venture 

24. Opening the window: Gaining commitment

25. Closing the window: Sustaining competitiveness

26. The dimensions of business growth
27. Consolidating the venture

28. Making your contribution: Researching entrepreneurship


8. 



; Includes bibliographical references and index
ER  -