Advanced Business /
Dave Needham and Rob Dransfield
- Britain Heinemann c1995
- lv, 662 p.: ill; 27 cm
Contents Business in the economy 1. The force of demand and supply in business 2. The operation of markets and their effects on business and communities 3. The effects of government on markets
4. Business organisation and systems 5. Business organisation 6. Administration systems 7. Communication in business organisation 8. Information processing
Marketing 9. The principles and functions of marketing in organisations 10. The roles of market research in identifying and monitoring markets and developing products 11. Marketing communication designed to influence a target audience 12. Achieving customer satisfaction using sales methods and customer services
Human resources Human resourcing Job roles and changing working conditions Recruitment procedures, job applications
Production and employment in the economy Production in business Investigating and evaluating employment The competitiveness of UK industry
Financial transaction, costing and pricing Adding value, the distribution of added value and the money cycle Financial transactions and support documents The cost of goods and services Price decisions and break-even
Financial forecasting and monitoring Sources of financial requirements of business organisations Forecasts and cash flow for small business Profit and loss statements and balance sheet Data employed to monitor a business
Business planning Preparing work and collecting data for a business plan Producing and presenting a business plan Planning for employment or self employment