Enterprise : entrepreneurship and innovation : concepts, contexts and commercialization /
Robin Lowe and Sue Marriott.
- 1st edition.
- Amsterdam ; Boston ; Oxford ; Elsevier Butterworth-Heinemann, c2006.
- xxv, 444 p. : ill. (some col.) ; 25 cm.
Contents:
Part 1 Concepts
Chapter 1 what is enterprise and where do we find it? learning objectives introduction The evolving conceptual perspectives of entrepreneurship, etc
Chapter 2 What entrepreneurs are like, and what they do learning objectives introduction what entrepreneurs are like, etc
Chapter 3 Innovation and its management learning objectives introduction The nature and role of market-based innovation, etc
Chapter 4 Learning, Decision-making and leadership learning objectives introduction The nature of individual learning and enterprise, etc
Part II Contexts
Chapter 5 The personal enterprise environment learning objectives introduction Female entrepreneurship, etc
Chapter 6 The enterprise environment and entrepreneurial response learning objectives introduction The entrepreneurial environment, etc
Chapter 7 The social, public and not-for-profit context learning objectives introduction corporate social responsibility, etc
Chapter 8 Multicultural entrepreneurship learning objectives introduction The characteristics and impact of entrepreneurship in different cultures, etc
Part III Commercialization
Chapter 9 Opportunity identification and solution development learning objectives introduction The identification of opportunities, etc
Chapter 10 Enterprise planning and risk management learning objectives introduction The developmental stages of the business, etc