TY  - BOOK
AU  - Graham, Lisa.
TI  - Basics of Design: Layout and Typography for Beginners 
SN  - 0766813622
U1  - 686.2252 22
PY  - 2002///
CY  - New York
PB  - Delmer Thomson Learning
KW  - Design and Layout Basics
KW  - Typography Basics
KW  - Projects and Resources
N1  - Table of Contents


PART 1: DESIGN AND LAYOUT BASICS

CHAPTER 1: BEFORE YOU BEGIN TO DESIGN
Decide What You Want to Say
Decide Who Your Audience Is
Pick a Design Format
Hints for Effective Copy Writing
Quick Guide to Design Principles
Etc.

CHAPTER 2: EMPHASIS
Why Use Emphasis?
Decide What Is Most Important
Emphasis Techniques
Emphasis Examples
Too Much of a Good Thing
Etc.

CHAPTER 3: CONTRAST
Why Use Contrast?
Contrast Examples
Summary
Mini Quiz (Hash) 3
Exercise

CHAPTER 4: BALANCE
Why Use Balance?
Symmetrical Versus Asymmetrical Balance
A Word About Proportion
Balance Examples
Summary
Etc.

CHAPTER 5: ALIGNMENT
Use Alignment to Improve Your Designs
The Grid
Text Alignment
Group Related Elements
Alignment Examples
Etc.

CHAPTER 6: REPETITION
Unity and Gestalt
Repetition Examples
Too Muvh of a Good Thing
Summary
Etc.

CHAPTER 7: FLOW
What is Flow
Verbal Flow
Visual Flow
Flow Examples
Summary
Etc.

CHAPTER 8: IMAGES
Images and Impacts
Photographs
Illustrations
A Word About Clip Art
Type as Image
Etc.

CHAPTER 9: COLOR
Getting Started With Color
The Secrete Messages of Color
Color and Computers
Color Examples
Tips for Using Color
Etc.

PART 2: TYPOGRAPHY BASICS

CHAPTER 10: OVERVIEW OF TECHNICAL TERMS
Basic Type Terms
Type Anatomy
Typefaces
Type Styles and Type Families
Type Sizes
Etc.

CHAPTER 11: A FEW SIMPLE TYPE RULES
Use Plenty of Contrast
Emphasis Again
Keep Your Typeface Choices Simple
Avoid Conflict
Type Combinations That Work
Etc.

PART 3: PROJECTS AND RESOURCES

CHAPTER 12: FOCUS ON
Stationary Sets
Logos and Logotypes
Flyers
Banners
Posters
Newsletters
Resumes
Etc.

CHAPTER 13: TOOLS AND RESOURCES
Critique Guide
Typical Design Tools and Technology
Desktop Publishing Software
Clip Art and Type Sources
Useful Books

CHAPTER 14: MINI QUIZ ANSWERS; Includes: glossary p. 271-276 and Index p. 277-280



ER  -