Basics of Design: Layout and Typography for Beginners /
Lisa Graham
- New York: Delmer Thomson Learning, c2002.
- viii, 280 p.: col. ill.; 24cm.
Table of Contents
PART 1: DESIGN AND LAYOUT BASICS
CHAPTER 1: BEFORE YOU BEGIN TO DESIGN Decide What You Want to Say Decide Who Your Audience Is Pick a Design Format Hints for Effective Copy Writing Quick Guide to Design Principles Etc.
CHAPTER 2: EMPHASIS Why Use Emphasis? Decide What Is Most Important Emphasis Techniques Emphasis Examples Too Much of a Good Thing Etc.
CHAPTER 3: CONTRAST Why Use Contrast? Contrast Examples Summary Mini Quiz (Hash) 3 Exercise
CHAPTER 4: BALANCE Why Use Balance? Symmetrical Versus Asymmetrical Balance A Word About Proportion Balance Examples Summary Etc.
CHAPTER 5: ALIGNMENT Use Alignment to Improve Your Designs The Grid Text Alignment Group Related Elements Alignment Examples Etc.
CHAPTER 6: REPETITION Unity and Gestalt Repetition Examples Too Muvh of a Good Thing Summary Etc.
CHAPTER 7: FLOW What is Flow Verbal Flow Visual Flow Flow Examples Summary Etc.
CHAPTER 8: IMAGES Images and Impacts Photographs Illustrations A Word About Clip Art Type as Image Etc.
CHAPTER 9: COLOR Getting Started With Color The Secrete Messages of Color Color and Computers Color Examples Tips for Using Color Etc.
PART 2: TYPOGRAPHY BASICS
CHAPTER 10: OVERVIEW OF TECHNICAL TERMS Basic Type Terms Type Anatomy Typefaces Type Styles and Type Families Type Sizes Etc.
CHAPTER 11: A FEW SIMPLE TYPE RULES Use Plenty of Contrast Emphasis Again Keep Your Typeface Choices Simple Avoid Conflict Type Combinations That Work Etc.
PART 3: PROJECTS AND RESOURCES
CHAPTER 12: FOCUS ON Stationary Sets Logos and Logotypes Flyers Banners Posters Newsletters Resumes Etc.
CHAPTER 13: TOOLS AND RESOURCES Critique Guide Typical Design Tools and Technology Desktop Publishing Software Clip Art and Type Sources Useful Books
CHAPTER 14: MINI QUIZ ANSWERS
Includes: glossary p. 271-276 and Index p. 277-280