TY  - BOOK
AU  - Clarke, Alan
AU  - Wei, Chen.
TI  - International hospitality management: concepts and cases 
SN  - 9780750666756
U1  - 647.94 22
PY  - 2007///.
CY  - London : 
PB  - Routledge
KW  - Hospitality management
KW  - Tourism industry
N1  - Contents;

1. Welcome: An Introduction to International Hospitality Management 
2. Cultures and the Challenges of International Hospitality Management 
3. The International Hospitality Industry 
4.Exploring the International Environment 
5. International Marketing 
6. International Hospitality Market Entry 
7. Strategic Planning and International Hospitality Enterprises 
8. International Human Resources Management: Managing Diversity 
9. Entrepreneurship and SMEs in the Global Market 
10. Managing Social Responsibility in International Hospitality 
11. The Analysis of International Hospitality Management
; Includes bibliographical references and indexes.
ER  -