TY  - BOOK
AU  - Parthasarthy,Raghavan
TI  - Fundamentals of strategic management
SN  - 0618427597 (main student text)
AV  - HD30.28 .P3213 2007
U1  - 658.4012 22
PY  - 2007///
CY  - Boston, MA
PB  - Houghton Mifflin Co.
KW  - Strategic planning
N1  - 
TABLE OF CONTENTS


Part one: The strategic management context
Chapter 1. Overview of strategic management
Chapter 2. Mission, stake holders, governance and social responsibility

Part two: Situation analysis
Chapter 3. The external environment: assessing competitive opportunities and threats
Chapter  4. The international environment; Assessing firm's competence and competitive advantages

Part three: Strategic choice
Chapter 5.Busines-level strategy: building competitive advantage in a single business
Chapter 6. Corporate-level  strategy: gaining advantage by managing a portfolio of business
Chapter 7. International strategy: Gaining advantage through global expansion
Chapter 8. Functional-level strategy: Building functional capabilities for strategic performance

Part four: Strategy implementation
Chapter 9. Implementing strategy: Organizing tasks and allocating resources

Part Five: Evaluating performance
Chapter 10. Evaluation and control: Designing and implementing strategic systems; Includes bibliographical references (p. 239-249) and indexes
ER  -