Parthasarthy, Raghavan.

Fundamentals of strategic management / Raghavan Parthasarthy. - Boston, MA : Houghton Mifflin Co., c2007. - xviii, 278 p. : ill. ; 26 cm.


TABLE OF CONTENTS


Part one: The strategic management context
Chapter 1. Overview of strategic management
Chapter 2. Mission, stake holders, governance and social responsibility

Part two: Situation analysis
Chapter 3. The external environment: assessing competitive opportunities and threats
Chapter 4. The international environment; Assessing firm's competence and competitive advantages

Part three: Strategic choice
Chapter 5.Busines-level strategy: building competitive advantage in a single business
Chapter 6. Corporate-level strategy: gaining advantage by managing a portfolio of business
Chapter 7. International strategy: Gaining advantage through global expansion
Chapter 8. Functional-level strategy: Building functional capabilities for strategic performance

Part four: Strategy implementation
Chapter 9. Implementing strategy: Organizing tasks and allocating resources

Part Five: Evaluating performance
Chapter 10. Evaluation and control: Designing and implementing strategic systems

Includes bibliographical references (p. 239-249) and indexes.

0618427597 (main student text)


Strategic planning.

HD30.28 / .P3213 2007

658.4012 / PAR