Fundamentals of strategic management /
Raghavan Parthasarthy.
- Boston, MA : Houghton Mifflin Co., c2007.
- xviii, 278 p. : ill. ; 26 cm.
TABLE OF CONTENTS
Part one: The strategic management context Chapter 1. Overview of strategic management Chapter 2. Mission, stake holders, governance and social responsibility
Part two: Situation analysis Chapter 3. The external environment: assessing competitive opportunities and threats Chapter 4. The international environment; Assessing firm's competence and competitive advantages
Part three: Strategic choice Chapter 5.Busines-level strategy: building competitive advantage in a single business Chapter 6. Corporate-level strategy: gaining advantage by managing a portfolio of business Chapter 7. International strategy: Gaining advantage through global expansion Chapter 8. Functional-level strategy: Building functional capabilities for strategic performance
Part four: Strategy implementation Chapter 9. Implementing strategy: Organizing tasks and allocating resources
Part Five: Evaluating performance Chapter 10. Evaluation and control: Designing and implementing strategic systems
Includes bibliographical references (p. 239-249) and indexes.