Levy, Michael <br/><br/>
Retailing management / 
Michael Levy, and Barton A. Weitz 
 - 6th edition 
 - Boston, MA :  McGraw-Hill/Irwin,  c2007. 
 - xxix, 658 p. :  ill.  ;  28cm. 
<br/><br/> Contents;<br/><br/>Section I. The world of retailing<br/>Chapter 1. Introduction to the world of retailing<br/>Chapter 2. Types of retailers<br/>Chapter 3. Multichannel retailing<br/>Chapter 4. Customer buying behaviour<br/><br/>Section II. Retailing strategy<br/>Chapter 5. Retail market strategy<br/>Chapter 6. Financial strategy<br/>Chapter 7. Retail locations<br/>Chapter 8. Retail site location <br/>Chapter 9. Human resource management<br/>Chapter 10. Information systems and supply chain management<br/>Chapter 11. Customer relationship management<br/><br/>Section III. Merchandise management<br/>Chapter 12. Managing merchandise assortment<br/>Chapter 13. Merchandise planning systems<br/>Chapter 14. Buying Merchandise<br/>Chapter 15. Retail pricing<br/>Chapter 16. Retail communication mix<br/><br/>Section IV. Store management<br/>Chapter 17. Managing the store<br/>Chapter 18. Store layout, Design and visual merchandising<br/>Chapter 19. Customer service<br/>Section V. Cases<br/><br/><br/> 
<br/><br/>Includes bibliographical references and indexes p. 637-658 
<br/><br/><label>ISBN: </label>9780073019789 (alk. paper) 007301978X (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Retail trade--Management.
<br/><br/><label>Dewey Class. No.: </label>658.87  / LEV