Levin, Sandy. <br/><br/>
Marketing dynamics / 
Sandy, Levin. 
 - Toronto :  Copp Clark Pitmam Ltd,  c1990. 
 - 412 p. :  col. ill. ;  28 cm. 
<br/><br/> <br/>Table of Contents<br/><br/>PART 1: Overview<br/>Chapter 1. An introduction to marketing in Canada<br/><br/>PART 2: The Customer<br/>Chapter 2. Customer Behaviour<br/>Chapter 3. Market Segmentation and Demographics<br/>Chapter 4. Marketing Research<br/><br/>PART 3: The Product<br/>Chapter 5. Brand Names, Slogans, and Logos<br/>Chapter 6. Packaging and Labeling<br/>Chapter 7. Price<br/>Chapter 8. Marketing of Services<br/>Chapter 9. Distribution of Products and Services<br/><br/>PART 4: Promotion<br/>Chapter 10. Selling and Telemarketing<br/>Chapter 11. Sales Promotion, Public Relations, and Publicity<br/>Chapter 12. Advertising: An Introduction<br/>Chapter 13. Advertising Media: The Best-Known Media<br/>Chapter 14. Advertising Media: Other Major Media<br/>Chapter 15. Preparing and Evaluating Advertising<br/>Chapter 16. Controversies in Advertising<br/><br/> 
<br/><br/>Includes index p. 409-412 
<br/><br/><label>ISBN: </label>0773049711 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LEV