TY  - BOOK
AU  - Fletcher, John
TI  - Tourism: principles and practice 
SN  - 9781292172354 (print)
U1  - 910 23
PY  - 2018///
CY  - Harlow, United Kingdom
PB  - Pearson
KW  - Tourism
N1  - Contents 

1. An introduction to tourism 
Defining tourism
Tourism as a concept 
A conceptual framework for tourism
An operational framework for tourism - the tourism satellite accounts (TSA)

PART 1: TOURISM DEMAND
2. The nature of tourism demand
Individual tourism demand 
Market tourism demand 

3. Tourism consumer behaviour 
The individual decision-making process
The fundamentals of consumer behaviour and tourism
Energisers and effectors of demand 
Roles and the decision-making process in tourism 
Models of consumer behaviour in tourism 
etc.

4. Measuring and modelling tourism demand
Tourism satellite account requirements
Measurement method s
Sampling by place 
Administering the sample
etc.

5. Forecasting tourism demand
An overview of tourism forecasting 
Forecasting methods
The forecasting problem
Market planning

PART 2: THE TOURISM DESTINATION
6. Destinations
The nature and role of destinations 
Destination trends
Destination management and marketing

7. The economic impact of tourism
Overview
The generation of economic impacts by tourist spending 
Leakages of expenditure out of the local economy 
The measurement of economic impact
etc.

8. The environmental impact of tourism 
Environmental impact 
Environmental impact assessment
The EIA process
Environmental auditing
etc.

9. The socio-cultural impact of tourism 
The nature of socio-cultural impacts of tourism
Approaches to the study of socio-cultural impacts of tourism
The tourism development process
The psychological basis of tourism development 
etc.

10. Sustainable tourism 
Historical background
Definitions of sustainability in general 
Definitions of sustainable tourism 
Sustainability of tourism 
etc.

11. Tourism and development planning
Tourism and economic development theories
Integrated planning and development 
Development planning layers
The tourism development planning process
etc.

12. The impact of negative events on tourism and destinations
Risk perception and fear 
Destination resilience
The impact of terrorist attacks on tourist arrivals

PART 3: THE TOURISM SECTOR
13. Attractions
The nature and purpose of attractions
Managing attractions

14. Accommodation
Accommodation and the tourism product
Defining the accommodation sector
The distinctive nature of accommodation 
The management of commercial accommodation 
etc.

15. Events management
The historical development of events

16. Intermediaries
The nature of intermediation 
The role of the retail agent
The role of the tour operator/wholesaler

17. Transportation
Transport as a component of the tourist product
Components of the transportation system 
Competitor analysis 
etc.

18. Public sector and policy 
Public policy framework
Administrative framework
Impact of the public sector
etc.

PART 4: MARKETING FOR TOURISM
19. Managing marketing for tourism 
What is marketing?
The evolution and application of marketing 
Definitions and concepts of marketing 
etc.

20. Marketing planning
What is marketing planning?
The marketing environment of the organization
The purpose of the marketing plan 
etc.  

21. Marketing mix applications
What is the marketing mix?
Product
Price
Promotion 
Place(distribution)
etc.

22. Information technology in tourism 
Information communication technologies as a business tool
etourism: tourism and information communication technologies
etourism and the tourism industry sectors

; Glossary : p. 615-622 . _ Index : p. 623-636
ER  -