Stanton, William J. <br/><br/>
Fundamentals of marketing / 
William J. Stanton, Michael J. Etzel, Bruce J. Walker. 
 - 10th edition 
 - New York :  McGraw-Hill,  c1994. 
 - xxviii, 697 p. :  co;. ill., col. maps ;  27 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> Contents<br/><br/>Part one: Modern marketing and its environment<br/>1 The field of marketing<br/>2 The changing marketing environment<br/>3 Strategic Planning and forecasting<br/>4 Marketing Research and Information<br/><br/>Part two: Target Markets<br/>5 Market segmentation and Target Market strategies<br/>6 Consumer Buying Behavior<br/>7 The Business Market<br/><br/>Part three: Product<br/>8 Product planning and Development<br/>9 Product-Mix Strategies<br/>10 Brands, Packaging, and Other Product Features<br/><br/>Part four: Price<br/>11 Price Determination<br/>12 Pricing Strategies<br/><br/>Part five: Distribution<br/>13 Channels of Distribution <br/>14 Retailing<br/>15 Wholesaling and Physical Distributions<br/><br/>Part six: Promotion<br/>16 The promotional program<br/>17 Personal selling and sales management<br/>18 Advertising , sales Promotion and public relations<br/><br/>Part seven: Marketing in special fields<br/>19 Services Marketing by For-Profit and Nonprofit Organizations<br/>20 International Marketing<br/><br/>Part eight: Managing the Marketing Effort<br/>21 Marketing Implementation and Evaluation<br/>22 Marketing: Appraisal and Prospects<br/> 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0070610150 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / STA