TY - BOOK AU - Pattishall, Beverly W. AU - Hilliard, Craig David. AU - Welch II, Joseph Nye. TI - Trademarks and unfair competition SN - 9780820531335 U1 - 346.0488 22 PY - 1998/// CY - New York PB - Mathew bender & company Incorporated, KW - Trademarks KW - Competition N1 - Contents Chart 1 Principles of trademark and unfair competition law 1.01 Historical development 1.02 The nature of trademark and unfair competition law 1.03 Protection of the private interest 1.04 Protection of the public interest 1.05 The monopoly phobia Chapter 2 Creation and maintenance of trademark rights 2.01 Introduction 2.02 Adoption and use 2.03 Priority 2.04 Distinctive, suggestive and descriptive terms 2.05 Geographical terms etc. Chapter 3 Trademark registration and administrative proceedings 3.01 Introduction 3.02 The benefits of federal registration 3.03 Acquisition and maintenance of federal registrations 3.04 State registrations 3.05 Foreign registrations etc Chapter 4 Loss of rights 4.01 Introduction 4.02 Generic terms 4.03 Abandonment 4.04 Assignment without goodwill 4.05 Licensing and franchising Chapter Infringement of trademark rights 5.01 Likelihood of confusion, mistake or deception 5.02 similarity of appearance, sound or connotation 5.03 Marking environment 5.04 Similarity of goods environment 5.05 Intent etc. Chapter 6 Proof of Infringement 6.01 Introduction 6.02 The element of proof 6.03 Surveys and experts Chapter 7 special defenses and limitations 7.01 Introduction 7.02 Laches and acquiescence 7.03 Unclean hands 7.04 Antitrust violations 7.05 Concurrent rights etc Chapter 8 trade identity law 8.01 Dilution 8.02 Misrepresentation 8.03 Configuration and trade dress 8.04 Misappropriation 8.05 Distinctive advertising and merchandising etc. Chapter Jurisdiction and remedies 9.01 Jurisdiction 9.02 Remedies Chapter 10 Government regulation 10.01 The federal trade commission A. Organization and procedures B. Constitutionality C. Tests of deceptiveness D. Tests of unfairness ; Includes references and index ER -