Retailing /
Dale M. Lewison, M. Wayne DeLozier.
- 3rd ed.
- Columbus, Ohio : Merrill Pub. Co., c1989.
- xvi, 798 p. : ill. ; 26 cm.
Table of contents PART ONE Retail strategies: Delineating the dimensions of retailing 1. The nature of retailing 2-27 2. Strategic retail management 32-52
PART TWO ENVIRONMENTAL SCAN: ANALYZING THE ENVIROMENTS THE ENVIROMENTS OF RETAILING 3. The competitive behavior of retail institutions 60-95 4. The buying behavior of consumers 106-144 5. The regulatory Aspects of retailing 150-162 6. The retail information system 176-198
PART THREE APPRAISING THE RETAILER'S RESOURCES 7. Financial management: Managing and controlling the retailer's finances 208-226 8. Organization Management: Organizing and staffing the retail firm 240 9. Facilities management: Designing and securing the retail store 282-342
PART FOUR MARKET SELSCTION: EVALUATING RETAIL MARKETS 10.Analysing regional and local markets 332 11. Retail trading areas: Identification, Evaluation, and selection 357-373
PART FIVE RETAIL MIX MANAGEMENT: IMPLEMENTING THE RETAIL MIX 12. Place strategy: Selecting retail sites 380-400 13. Product strategy: Planning merchandise assortments 404-435 14. Service station strategy: Providing sales support services 442-451 15. Buying process: Buying merchandise assortments 496-512 16. Procurement process: Procuring merchandise assortments 496-512 17. Merchandise-Planning process: Planning merchandise budgets and lists 516-532 18. Merchandise-Control process: Controlling Merchandise-Inventory systems 538-551 19. Price strategy: Establishing the retail price 560-577 20. Advertising strategy: directing the advertising function 590-619 21. Selling strategy: Handling the personal selling process 624-637 22. Promotions strategy: Managing retail displays, Sales promotions and Publicity 644-658
PART SIX ADDITIONAL CONSIDERATIONS: JUDGING AND EXPLORING OPPORTUNITIES 23. Service retailers: Exploring growth Opportunities 666-679 24. Retailing careers Judging career opportunities 686-703