TY  - BOOK
AU  - Molinari,James
TI  - Marketing research: project manual 
SN  - 0073128880 (alk. paper)
U1  - 658.83 20
PY  - 2006///
CY  - Boston
PB  - McGraw-Hill
KW  - Marketing research
KW  - Handbooks, manuals, etc
N1  - Contents

Chapter 1
The marketing Research Project
Introduction
Project Overview
Major Steps in the marketing research processing

Chapter 2
Choosing a topic
Introduction 11
Customer satisfaction studies
Market Segmentation Studies

Chapter 3
Review of the Decision Situation
Introduction
Decision Situation 
The assignment

Chapter 4
Research Objectives and information needs
Introduction
Decision Situation 
Decision problem to research objectives

Chapter 5
Literature Review
Introduction
Conceptual definition
Methodology

Chapter 6
Methodology
Introduction
Primary data  collection Methods
Questioning Methodology

Chapter 7
Questionnaire design
Introduction
The process

Chapter 8
The sampling plan
Introduction
Population
Sampling Frame

Chapter 9
Coding and data entry using SPSS

Chapter 10
Basic Data Analysis

Chapter 11
The written report
Format of the written Report










UR  - http://www.loc.gov/catdir/enhancements/fy0623/2005041500-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy0623/2005041500-t.html
ER  -