Marketing of agricultural products /
Richard Kohls, Joseph N. Uhl.
- 5th edition
- New York : Macmillan publishing co., c1980.
- xi, 612 p. : ill. ; 24 cm.
Contents;
Part I: The framework of the marketing problem Introduction to food marketing Analyzing agricultural and food markets Agricultural production and marketing
Part II: Food markets and institutions Food consumption and marketing Food processing and manufacturing Food wholesaling and retailing The international market for food
Part III: Prices and marketing costs Price analysis and the exchange function Competition in food market The behaviour of farm prices Food marketing costs
Part IV: Functional and organizational issues The changing organization of food markets Cooperatives in the food industry Market development and demand expansion Market and bargaining power Market information Standardization and grading Transportation
Part V: Government and food marketing Government prices, income and marketing programs Food marketing programs Food marketing regulations
Part VI: Commodity marketing Livestock and meat marketing Milk and dairy product marketing Poultry and egg marketing Grain marketing Cotton and textiles marketing Tobacco and tobacco production marketing